Green marketing 101: Sell what they’re buying
In 2003, coal was king in Utah — it meant cheap energy and plenty of jobs — so the market for renewables was virtually nonexistent. Then two professors found a new way to talk about wind power. Read...
View ArticleGreen marketing 101: Sell what they’re buying
In 2003, coal was king in Utah — it meant cheap energy and plenty of jobs — so the market for renewables was virtually nonexistent. Then two professors found a new way to talk about wind power. More...
View Article
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